Interactive Marketing

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How An NFT Pivot Turned Animoca Brands Into A $7.6 Billion-Doll Company

The NFT technology is becoming increasingly accepted in the gaming industry. Developers can now start selling their own NFT assets, while players can buy and sell NFTs to boost their revenue. But the most popular use of the technology is item trading.

2022-03-05 11:46:40

Gamification Marketing: Tinder Case Study

The addictive hook of gamification is a powerful strategy for companies that want to engage consumers and retain their loyalty. Researchers have discovered that this method is effective at retaining users of electronic devices such as smartphones and tablets.

2022-01-05 17:26:27

5 Reasons Oatly's Strategy Has Taken Off

The company has a large following in the United States and is positioned to be one of the most profitable companies in the world. Its unique strategy is one of the key reasons it has been so successful.

2022-01-03 06:58:56

Using Social Media As a Marketing Tool

Understanding your audience and what they care about is essential when using social media as a marketing tool. As with any other platform, your audience will not be interested in irrelevant information.

2021-12-20 07:19:35

The IKEA Effect - A Psychological Phenomenon

IKEA effect is based on a cognitive bias, it's a widespread psychological effect.

2021-12-11 13:38:58

Why Interactive Marketing Is So Important

Interactive content enables businesses to create content that is interesting to consumers, since they don't have to repeat themselves. Finally, it helps in retaining customers, which is far cheaper than acquiring new ones. This article will explain why interactive content is so important.

2021-12-11 13:06:22